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MediaLens Photo is a form of fuzzy logic search technology which looks for photos according to specific characteristics. For art buyers and photo editors, MediaLens Photo represents a whole new dimension in research. Finding and delivering appropriate visual material from increasingly more complex picture archives is made considerably simpler and more effective.
The development of MediaLens is based on recognition of one particular fact: a search based on literal terms too often produces unsatisfactory results. Especially when the terms of the enquiry - very often the case - are unclear.
Conventional search engine often prove of little use when confronted with unclear or contradictory parameters. Thanks to fuzzy logic technology, MediaLens Photo can provide excellent results despite vague search enquiries.
Fuzzy search is the solution. The inclusion of fuzzy concepts in search engines is as simple as it is ingenious. Fuzzy data can be vague, unclear and even contradictory. No matter what the search enquiry looks like, a fuzzy logic search engine will deliver results which genuinely make sense.
The strength of MediaLens lies in the smooth search. Therefore, the search interface must be able to offer appropriate optional settings. As well as sliders, other forms which allow intuitive operation would also be possible.
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Download MediaLens Photo Brochure (German)

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Download MediaLens Photo Brochure (Englisch)

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To the MediaLens-prototypes

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Searching for photos not only through keywords, but instead, finding exactly the picture you want by means of adjusting settings based on characteristics and photographic attributes - that is the principle behind MediaLens Photo.
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